The Department of Marketing was established in 1993/1994. Ever since then, the department is achieving a great progress in its research performance and teaching and is considered one of the esteemed marketing departments in Jordan. In 2022, the Digital Marketing Department was established to be in line with market requirements and technological development. The department offers specialized degree (undergraduate/graduate) programs that combine high academic standards with practical application in today’s rapid changing economy.
The Master’s curriculum provides graduate students with a rich, research-informed learning experience that guarantee innovative learning opportunities in marketing. Academics in this program provide advanced research-informed teaching by integrating their valuable research and practice expertise in the classroom. The program is conducted in English language and has two approaches. The research path, whereby students have to accomplish 33 credit hours and write a thesis. The second approach requires students to accomplish 33credit hours and undertake a comprehensive exam.
The undergraduate program has an integrated study plan that consists of 132 credit hours. The study plan includes practical and theoretical courses in various fields in marketing in both Arabic and English languages to prepare graduates to work in various marketing fields.