Faculty of Business

The Faculty of Business Provides Exciting business educational opportunities for students. Being established in 1993 Faculty of Business has become one of the pioneer business faculties in Jordan and region.

Department of Marketing


The Department of Marketing was established in 1993/1994. Ever since then, the department is achieving a great progress in its research performance and teaching and is considered one of the esteemed marketing departments in Jordan. The department offers specialized degree (undergraduate/graduate) programs that combine high academic standards with practical application in today’s rapid changing economy.
The Master’s curriculum provides graduate students with a rich, research-informed learning experience that guarantee innovative learning opportunities in marketing. Academics in this program provide advanced research-informed teaching by integrating their valuable research and practice expertise in the classroom. The program is conducted in English language and has two approaches .The research path, whereby students have to accomplish 33 credit hours and write a thesis. The second approach requires students to accomplish 33credit hours and undertake a comprehensive exam.
The undergraduate program has an integrated study plan that consists of 132 credit hours. The study plan includes practical and theoretical courses in various fields in marketing in both Arabic and English languages to prepare graduates to work in various marketing fields.


Achieving excellence in scientific and academic research in the field of marketing and empowering students with confidence and knowledge in an evolving and competitive labor market.


Operating according to distinguished academic standards that contribute to preparing and qualifying students who are capable of development, distinction, and innovation in a field continuously developing in traditional and e-marketing applications. Encouraging innovation and excellence in teaching and learning, research, creative activity, service and public engagement.

Strategic Goals:

  • To enable students to acquire knowledge in various marketing areas.
  • To instill in students critical thinking, problem-solving, and various marketing skills.
  • To contribute in the preparing of qualified marketing specialists who are able to develop marketing activities at the local, regional and international levels.
  • To encourage conducting scientific research for the department staff and students alike to motivate them to publish research in international indexed academic journals.
  • To develop the methodology of e-learning in line with the latest educational technologies.
  • To improve the educational process and to create a comprehensive teaching technique leading to supplying the labor market with qualified individuals.
  • To support students and motivate them to learn, excel, research and to contribute in positive manner with their community.